---
title: "AG Contact Center: Customer service and sales metrics | FMM"
description: "Case study: AG Contact Center. Each contact reaches WhatsApp with its ad origin recorded, and the sales dashboard shows how each metric is calculated."
canonical: https://fmmdigital.com/en/cases/ag-contact-center/
language: en
purpose: "AG Contact Center case study: problem, solution, technology and reported results."
topic: case-studies
updated: 2026-11-06
source_revision: 05709985791e
owner: FMM Desenvolvimento de Programas, Aplicativos e Websites Ltda
alternates:
  pt-BR: https://fmmdigital.com/cases/ag-contact-center/
  en: https://fmmdigital.com/en/cases/ag-contact-center/
---

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![AG Contact Center](https://fmmdigital.com/assets/cases/ag-contact-center/logo.webp)

# Each contact’s origin recorded, from ad to conversation.

Each contact reaches WhatsApp with its ad origin recorded, and the sales dashboard shows how each metric is calculated.

**Client:**
AG Contact Center

**Solution:**
Customer service and sales metrics

**Technology:**
- Inbound WhatsApp
- Google Ads attribution
- Tickets with history
- Sales dashboard

![Screens from the AG Contact Center project](https://fmmdigital.com/assets/cases/ag-contact-center/cover.webp)

## The problem

Ads, website and WhatsApp were not connected. There was no way to know where each contact came from or to check the day’s sales figure.

## The solution

### 1. Origin

The Google Ads click is verified by GCLID and the ad is linked to the conversation.

### 2. Service

The first message shows the customer came from the website. The history stays on the ticket.

### 3. Metrics

The sales summary shows leads, proposals and sales, with each metric’s calculation rule.

## Results

- 243 leads served in one day
- 34 proposals the same day
- 14 sales in the day’s metric

Consolidated data for 20 Oct 2026, SKY operation. Personal data hidden in screens.

## Screens

The operation’s sales summary.

Conversation with verified Google origin. Personal data hidden.

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