AI agents that serve customers, sell and run systems in place of your team.
Cut the cost of sales, operations and payroll. FMM builds artificial intelligence agents for your company’s repetitive tasks, and your team keeps the technical work, the decisions and the customer relationships.
Algar · sales automation
- 1Customer base imported
- 2Invoice read
- 3Offer calculated
- 4Offer sent to the seller
Vero · WhatsApp sales
- 1Base analysed
- 2Offer sent on WhatsApp
- 3Change confirmed
- 4Acceptance recorded
Sicredi Eventos · event system
- 1Event created
- 2Invites and vouchers sent
- 3Attendance and survey
- 4Certificate released
Sicredi Metano Evitado · programme management
- 1Report received by email
- 2Results extracted
- 3Doubt sent for review
- 4Dashboard updated
Illustration: the steps of four FMM projects, in sequence.
Clients with published work
Cases
Delivered and upcoming projects. The figures come from the people who run each one.
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Digital platformLaunching soon
HubPie: A platform for content creators and their communities, with subscriptions and paid support that goes straight to the creator.
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Sales automation
Algar: A bot reads the customer base and invoices and hands the seller an upgrade offer that is already calculated.
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WhatsApp sales
Vero: Base analysis picks each customer’s upgrade, and the offer goes out on WhatsApp with the option to talk to an agent.
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Event management system
Sicredi Events: Event invitations, registration, attendance, surveys and certificates in a single system.
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Environmental programme managementLaunching soon
Sicredi Metano Evitado: Lab reports, approval stages and sensor readings for the Metano Evitado project in one system.
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Customer service and sales metrics
AG Contact Center: Each contact reaches WhatsApp with its ad origin recorded, and the sales dashboard shows how each metric is calculated.
What we do
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AI agent for WhatsApp
It answers customers on WhatsApp, presents offers, asks for confirmation and records the result. When a case needs a person, it hands over the conversation with its history.
Related work: Vero · AG Contact Center
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Sales agents
They analyse the customer base, find who can buy more and prepare the offer before anyone makes contact.
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Agents that run systems
They read documents, collect data and fill in systems instead of manual data entry. Anything uncertain goes to a person to check.
Related work: Sicredi Metano Evitado · Algar
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Systems, websites and apps
When the problem calls for a product of its own, we build it from design to operation. In some projects FMM becomes a partner.
Related work: Sicredi Events · HubPie
Before and after at Algar
The team used to prepare each offer by hand. Now a bot does that work and the seller receives the offer ready.
Before
- Receive the list of customer IDs
- Open the CRM, one customer at a time
- Download the invoice and analyse services
- Build the offer by hand
- Try to reach the customer
After
- BotQueries the base, downloads invoices, analyses each account’s services and calculates the offer, using acceptance history from the same region.
- SupervisorReceives the analysed opportunities and assigns them to sellers.
- SellerCalls or messages on WhatsApp with customer, record and offer already filled in.
- RecordMarks whether the sale closed. The result goes back to the dashboard.
30,000 new offers prepared per day on average, according to the operation’s manager.
See the Algar caseHow we work
- 1
Diagnosis
We map the team’s tasks and point out which ones an AI agent can take over.
- 2
Proposal
We define the agent, the systems it will use and the format: a fixed-scope project or a partnership in the product, sharing the results.
- 3
Development
Short delivery stages, tested with the people who do the task today.
- 4
Follow-up
Once the agent is running, we follow the numbers and adjust what is needed.
Since 2005
FMM started in 2005 as GrupoInfini, offering hosting and website development. InfiniUP and AgênciaInfini came next. Since 2019 the company has been called FMM.
We adopted artificial intelligence early and invest in training in the field. Today AI agents are at the centre of FMM’s work.
Questions
What is an AI agent?
A program that uses artificial intelligence to carry out a task from start to finish: it reads the information, decides the next step within the agreed rules and acts in a system or a conversation. When a situation falls outside the rules, it calls a person.
What does an AI agent for WhatsApp do?
It talks to the company’s customers on WhatsApp: it answers questions, presents offers, asks for confirmation and records the result. When a case needs a person, it hands the conversation to the team with its history.
Which tasks can an agent take over?
Customer service and sales on WhatsApp, reading documents, filling in systems, sorting contacts and preparing offers, among others. The diagnosis shows which of your company’s tasks make sense.
Is FMM a software house?
No. FMM does not build from a ready-made specification. The client brings the problem, for example a high cost or a loss-making area, and we define and build the solution with software and digital marketing.
How do engagements work?
As a fixed-scope project or as a partnership in the product, sharing the results. The format is set after the diagnosis.
What kind of company does FMM work with?
Any size and sector. The best starting point is teams with many people on repetitive work and sales without automation.
Talk to FMM
Tell us which tasks take up your team’s time today. We reply by email or WhatsApp.