
Each contact’s origin recorded, from ad to conversation.
Each contact reaches WhatsApp with its ad origin recorded, and the sales dashboard shows how each metric is calculated.

The problem
Ads, website and WhatsApp were not connected. There was no way to know where each contact came from or to check the day’s sales figure.
The solution
- 1
Origin
The Google Ads click is verified by GCLID and the ad is linked to the conversation.
- 2
Service
The first message shows the customer came from the website. The history stays on the ticket.
- 3
Metrics
The sales summary shows leads, proposals and sales, with each metric’s calculation rule.
Results
- 243leads served in one day
- 34proposals the same day
- 14sales in the day’s metric
Consolidated data for 20 Oct 2026, SKY operation. Personal data hidden in screens.
Screens
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