Upgrade offers sent on WhatsApp to each customer in the base.
Base analysis picks each customer’s upgrade, and the offer goes out on WhatsApp with the option to talk to an agent.
The problem
Many customers in the base could move to a better plan, but approaching each one with the right offer would need a team dedicated to it.
The solution
- 1
Base selection
Of the 19,472 customers in the file, 15,695 enter the campaign, each with one priority offer.
- 2
Message
The conversation opens with the offer and three options: accept, see other plans or talk to an agent.
- 3
Confirmation
The customer confirms the change seeing the current price, the new one and the difference.
- 4
Agent
At any step an agent takes over with the conversation history. Replying SAIR stops further offers.
Results
- 15,695customers in the campaign, each with their own offer
- 1.54%acceptance pays for the messaging cost
- 7 stepsin the conversation flow
Calculated on commission per acceptance, excluding staff costs and taxes. The conversation shown is a demonstration.
Screens
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